Top Things to Know About Flexible Packaging Pouches
Worldwide, flexible packaging pouches crowd supermarket shelves, carrying items ranging from cosmetics to snacks, ready-to-cook products to nutritional supplements, consumer goods to industrial liquids. The demand for these flexible packaging solutions is evident in the expanding market volume that reports a staggering CAGR of 6.5% to reach USD73.5billion by 2026 from USD53.7 billion in 2021.
The proliferation of e-commerce and the retail boom has led to the emergence of flexible pouches as the most-preferred packaging solution among businesses and consumers alike.
If you haven’t hopped on the flexible pouch bandwagon yet, here are the top things you should know about this very popular and convenient form of modern packaging.
The ripple effect of being lightweight
Flexible pouches offer convenience in the form of lightweight. Regardless of the type of flexible pouch you use, these are invariably lighter than traditional rigid packaging made of glass, metal, or wood. This translates into reduced storage and shipping cost as lighter items take up less space and are easier to transport. As a result, flexible packaging pouches are not only cost-effective but also reduce your overall carbon footprint.
The types of flexible packaging pouches
Stand-up pouches are the most common flexible packaging option. However, several other pouch types suit different purposes and products. Stand-up pouches are available with or without spouts, with the option of zip locks and with gussets on the sides or bottom. Further, you have the super-versatile roll stock, pouches suitable for liquid, pillow pouches for small food servings like chips or crackers, single-web quad bags apt for pet food, gardening products, industrial materials, etc.
Review the pros and cons of flexible packaging options carefully before choosing the one best suited for your product and business goals.
Create your brand identity with custom-print design
Flexible pouches are an aesthetic option in packaging that offers branding opportunities for your product. You can use a wide variety of textures, colours, and graphics to grab the attention of your consumers, thus increasing your product’s saleability. The pouches are custom-printable, giving you a wide berth to make your packaging stand out in the retail space.
Earth-friendly packaging solution
With sustainability the buzzword, consumers are leaning towards products featuring eco-friendly packaging. Flexible pouches, made of either LLDPE or HDPE, require fewer resources to manufacture, create less waste and are recyclable. Overall, these packages release minimal carbon emissions, resulting in lesser environmental impact.
At Solos Polymers, we have mastered the craft of customised packaging solutions, focusing on retaining product freshness while reinforcing your brand. Call us today for a detailed discussion on our array of flexible packaging options to find the best fit for your product.