A Brief Look at the Future of Flexible Packaging
Flexible packaging is currently the most widely used form of packaging in the world. Hailed for its convenient shape, lightweight, ease of use and re-sealable features, flexible packaging is the preferred choice of consumers and brands.
Flexible packaging involves packaging products using non-rigid materials like foil, plastic, and paper, to create bags, pouches and other flexible product containers. This type of packaging is particularly preferred in industries like food and beverage, personal care, pharmaceuticals which require versatile packaging. Resealable stand-up pouches, travel-size pouches and individual serving-size pouches are replacing their more rigid counterparts like rigid plastic, metal, or glass.
The estimated global flexible packaging market stood at 31.5 million tonnes in 2021 and is expected to grow to 37.5 million tonnes in 2026. Flexible packaging is emerging as the packaging of the future.
In this blog, we explore the major factors that are expected to influence the future of flexible packaging.
Convenience and Portability
The fast-paced lifestyle of today’s consumers shows no sign of slowing down in the future. Brand owners look to timesaving, portable products that customers can enjoy anytime, anywhere. In the future, there’ll be increasing demand for high-performance solutions will continue to influence the flexible packaging industry. The easy-to-store, easy-to-open and resealable nature of flexible packaging will continue to keep consumers happy.
Brand owners are increasingly looking for sustainable solutions. Flexible packaging offers sustainable solutions and ecological benefits. It uses less material for packaging, thus saving resources and energy during production. Flexible packaging has a considerably smaller carbon footprint and environmental impact. Besides, flexible packaging for food can help the environment by cutting down on the amount of food waste. In future, flexible packaging could be designed with recycling in mind.
Extended Shelf Life
The high-barrier films and airtight seals used in flexible packaging ensures that perishable products stay fresh for long and are safe from oxygen and moisture. Food items thus packaged stay fresh over several uses, meaning less food thrown away due to spoilage.
Health and Safety
Flexible package solutions are made with reliable, safe materials to improve quality, freshness and safety of food products. Health and food safety standards and regulations are set to become stricter in the future and brand owners need to come up with even cleaner solutions to enhance hygiene and food safety.
Custom Printed Packaging Solutions
Flexible packaging allows a variety of custom printed designs and high-quality graphics in branding that helps boost brand image. The exceptional design capabilities will ensure your packaged product grabs consumer attention in crowded markets. Brand owners can use digital printing on flexible packaging to enhance brand recognition.
Considering flexible packaging for your brand? Partner with us at Solos Polymers, one of the leading packaging solution providers in India.